![]() ![]() The general rule though on the internet is that no network is more important than another all are equal in terms of their role in ensuring the user is able to access, consume and create content on the internet. Telecommunication providers control the access networks required to access the internet. In effect, this policy will hand in the internet keys to the two dominant players, namely Jio and Airtel, which account for nearly 70 per cent of the market. This is one of the options being considered by the Telecom Regulatory Authority of India (TRAI), which according to reports, is contemplating some form of revenue sharing mechanism between internet companies and telecom operators. Indian policy makers are contemplating the idea of requiring big technology companies, like Google, Netflix, or Amazon, to pay a fee to telecommunication providers for the traffic they carry on their behalf. ![]() India, however, is currently engaged in policy discussions that could damage this well-oiled machine. The responsibility for all of this does not fall on only one party it falls on everyone who is part of the internet’s infrastructure. Every time a user requests a certain form of content, different cogs in this machine work together to ensure content quality and efficiency. Imagine a set of cogs, forming a well-oiled machine. The internet has grown by adding new services and creating business models that enable the reliable delivery of content. Content delivery networks (CDN), data centres and other forms of infrastructure have been developed to ensure the best possible user experience. Over the past few years, Netflix and many other companies have put significant efforts and have invested heavily in ensuring that such a scenario does not happen frequently. Twenty minutes later the circle is still there the content is not loading. You press play and the little spinning wheel starts moving. You turn on the TV and the Netflix logo appears. Your popcorn is prepared, and your drinks are chilled. Imagine trying to watch Never Have I Ever on Netflix. ![]()
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